14–15 November 2026SugarFactory, Amsterdam, Netherlands
Open call
Food & beverage vendors
We provide the space and the audience. You arrive fully self-sufficient, trade both event days, and pay a commission on what you sell. Two tracks: food, and a non-alcoholic café & bar.
- Brands confirmed
- 29
- Speakers on the programme
- 20
Brands confirmed
Speakers on the programme
The trading position
2,000+
Attendees
2
Event days
2–4
Food vendors
1–2
Café & bar operators
Who we are looking for
Two separate tracks — apply for either or both.
- Food: several food trucks or stands, each with its own style — or one vendor able to run multiple stations and cuisines across the venue. We expect to place 2–4 food vendors.
- Café & bar (non-alcoholic): speciality coffee, functional and non-alcoholic drinks, snacks. Can be a different provider from the food vendors. We expect to place 1–2 operators.
- No alcohol is served at this event.
What you get
- A trading position at the Summit for both event days, Sat 14 + Sun 15 November, with access to 2,000+ attendees.
- Listing on the website and in the event app, and inclusion in our food and lifestyle social media posts.
- A defined pitch area with power, specification confirmed after selection.
- Vehicle access during the build window and a designated load-in slot.
- Free parking on site.
Commercial terms
How it works
- Commission-based: 10–20% of gross sales, agreed individually and written into the contract before the event.
- You keep your own revenue and run your own card and cash payments, pricing and Dutch VAT; the commission is settled after the event against reported sales.
- Crew, speaker and volunteer meals: our people redeem QR meal vouchers scanned through the event system and you invoice us at an agreed per-meal rate. Willingness to do this is part of the selection.
- Partner products may be integrated into the menu with their logo; if we place one, the ingredient is supplied free.
- Pricing stays at normal city level — no event mark-up. We approve the final menu and prices.
Exclusivity
- No exclusivity by default — several food and drink providers trade on site.
- Only considered for a vendor covering the entire event: multiple stations, full food offer, both days.
- In every case our partners and exhibitors hand out and sell their own products at their stands. That is part of the event, not a breach of exclusivity.
The menu we want
- Built for a health-conscious audience: real ingredients, no seed-oil frying where avoidable, no refined sugar as the default, clear labelling.
- Vegan, vegetarian, gluten-free and dairy-free options required.
- Proper lunch options — bowls, salads, poke, wraps — plus speciality coffee and functional drinks, healthy snacks, and a strong VIP/lounge-quality option.
- We approve the final menu. Be willing to adjust your standard offer to fit the event.
- No alcohol.
You arrive fully self-sufficient
- A complete, working unit — truck, trailer, stand or counter — with your own equipment, refrigeration, serving materials and staff.
- Your own staff for the whole trading period, plus set-up and breakdown.
- NVWA food safety registration, HACCP procedures and liability insurance — copies on request.
- Your own stock, deliveries and cold storage. No venue storage or fridge space is provided.
- Take away your own waste, packaging and used cooking oil; leave the pitch clean and undamaged.
- Open for the full published hours both days — and don't sell out early.
- Full responsibility and risk for your own equipment and stock.
Venue rules — non-negotiable
SugarFactory house rules and Dutch fire & safety regulations. They override anything else written here.
No. No wood, charcoal or open-flame cooking anywhere on site.
Outdoors only, at least 5 m from the building façade. All other cooking and baking at least 2 m.
No glassware anywhere. Hard cups are mandatory (over 1,000 guests).
Batteries disconnected, fuel tank at 10% or less, and keys handed to production daily while parked on site.
No — no charging of e-bikes, scooters or large battery packs.
Only with prior written approval, a declared quantity and valid certification. Assume electric unless we confirm otherwise.
Supply and waste water must be arranged in advance and declared in the application. Floors and walls cannot be washed down, and no water may be discharged on site.
House electricity only. Declare total load and connection type (Schuko / CEE 16A / CEE 32A) in the application. All cabling in safe condition, taped or ramped.
No own music or PA — the venue runs a live programme on several stages.
No. Every unit and its position must be on the fire-safety and furnishing floor plans, which go to the venue at least 6 weeks before build.
The venue's house rules apply at all times and override anything written here.
Key dates
- 30 September 2026 — applications close.
- ~1 October — floor plans filed with the venue (it needs 6 weeks), so late applicants cannot be placed.
- ~7 October — selection and contracts.
- 10 October — final specs from selected vendors: footprint, power, water, gas, vehicle details.
- 31 October — menu and prices approved.
- Friday 13 November — load-in (slot assigned); trading optional. Saturday 14 + Sunday 15 — both full event days, mandatory.
Apply to trade at the Summit
The form takes about ten minutes: your concept, a sample menu, photos of your unit, and the technical details we need for the floor plan. The full terms are shown on the application page.